Google India and Farhan Akhtar Initiate Campaign To Increase Internet-Literacy Among Indian Women


Last year, Google India launched a ‘digital literacy' initiative campaign called ‘Helping Women Get Online' (HWGO) in collaboration with Intel, HUL and Axis Bank to increase the internet knowledge among women in the sub-continent.

Google India Starts Campaign To Boost Internet-Literacy Among Women


Now, the search engine giant Google has yet again launched a new social campaign in association with Bollywood actor-director Farhan Akhtar's initiative MARD, to increase internet literacy among women in the country.

Recommended: Motorola Moto X (2014) Vs Moto X (2013): 5 Key Differences That Mark the Handset's Evolution

Along with boosting the overall Internet adoption, the initiative aims to bridge the huge gender disparity prevalent India. "The first phase has been very successful. In the last 12 months, the number of women using the internet has grown 35% as against 31% by men.

Recommended: Top 15 Samsung Smartphones Available Online With Low Price Tags in India

This for the first time that women have surpassed men in using internet. This is just the start of the programme as it's only 10 months when we launched it (the first phase)," Google India vice president and managing director Rajan Anandan said in Mumbai.

As the company ramps up its activities and takes many of them to the next level, it expects further acceleration in the campaign, Anandan said.

The jointly-promoted campaign called ‘ReachForTheSky' will look to generate awareness about the need to get women online.

It will also encourage existing users to help get more women online and spread awareness of gender equality and women empowerment.

Despite India inching closer to become the second largest internet users' country, the number of women using internet is lower than in most of the countries, he said adding, "empowering the young women population with information and internet related tools could transform India's future." We need to build on this start and join the campaign with MARD to encourage women to come online, he added.


Google India head for marketing Sandeep Menon said the company's aim is to help bring 50 million women online in the country.


Most Read Articles
Best Mobiles in India

Read More About: google internet news

Best Phones

Get Instant News Updates
Notification Settings X
Time Settings
Clear Notification X
Do you want to clear all the notifications from your inbox?
Yes No
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more