Google Now Lets You Virtually Try On Clothes Using Your Own Photo Before Shopping

Google has introduced new features in its AI Mode on Search to improve your online shopping experience. With these updates, you'll get access to a virtual dressing room and a new agentic checkout experience that helps you buy quickly when the price is right.

Smarter Shopping with AI

Google's new AI Mode shopping experience brings together Gemini capabilities with Shopping Graph to help you browse for inspiration, think through considerations and narrow down products. It includes over 50 billion product listings-from big retailers to local stores.

Each listing includes up-to-date details like reviews, prices, colors, and availability. In fact, Google refreshes more than 2 billion listings every hour, so you always get accurate information.

If you're looking for a travel bag. Just tell AI Mode, and it will show you a personalized panel of images and product listings that match your taste. As you keep browsing, the righthand panel in Search will keep updating with relevant products and brands.

Once you've found something you like, Google's new agentic checkout helps you buy it at the right price. For that, you have to tap "track price" on a product and set your preferences (like size, color, and budget).

When the price drops, you'll get a notification. If you're ready to buy, tap "buy for me" and Google will complete the purchase on the retailer's site using Google Pay. This feature will be rolled out soon in the U.S.

Try Before You Shop

Google's virtual try-on tool now lets you see how clothes look on you. When browsing shirts, pants, skirts, or dresses, tap "try it on" and upload your own photo. In seconds, you'll see how the outfit looks on you. You can also save the look or share it with friends. This "try on" feature is now available in Search Labs for users in the U.S.

Via