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Google is planning to launch an online store that will sell tablets directly to the consumers. This online store will offer tablets that are made by the hardware partners namely, Ausutek Computer Inc and Samsung Electronics Co. These tablets will be powered by the Android operating system, claim the sources.
The sources are anonymous and the news is not officially confirmed. Even Google has declined to comment on the matter. Previously, Google sold the Android powered smartphones, Nexus One. This was in 2010 and it was direct to the users. The company closed the store within four months as it was not up to the expectations.
Now, Google completely relies on the retail and carrier partners to sell the Android smartphones. These smartphones are made by several manufactures. In fact, Android operating system is the world most selling operating system as far as smartphones are concerned. It has even excelled the Apple iPhone sales.
But when it comes to the tablet market, this is not the case. Apple's iPad and Amazon Kindle Fire are the largely selling tablets. Android could not make it up in the tablet market. The co-branding of some of the tablets and selling them through the online store will be helpful. This is a step taken by Google to compete with Amazon and Apple as they sell their devices through online stores.