Google opened it's flagship store in London inside Curry's PC World on Tottenham Road.
James Elias, the U.K. marketing director for Google said. "The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years. With the Google Shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer"
The Google Store will allow customers to buy and experience devices such as Nexus smartphones and tablets, Chromebooks, Chromecasts and Android Wear smartwatches. Customers can also experience some of Google's other online services. The store will also be used to host tutorials that will help consumers get to grips on Google's ever-widening array of gadgets.
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Google has previously operated on retail outlets namely the 'Chromezone'in London, and the ‘Androidland' in Australia. They have never operated anything like this earlier. This latest retail store will give their products a greater horizon to project themselves. It must also be noted that Google plans on opening two more Google Outlets in two more Currys PC World stores, namely in Fulham, London, and Thurrock, Essex.
Quoting the words of James Elias Google's UK marketing director, said: "We're incredibly excited to launch this space the first of its kind anywhere in the world in London with Currys PC World."