Following the launch of the new Chromebook Pixel, Google on Wednesday announced the Google Store, a website where users can buy physical devices including the company's Nexus range and the newly introduced Chromebook Pixel. Unlike Google Play Store, the new initiative from the software giant - is solely for all hardware.
It seems that Google is slowly following Apple's footsteps in the retail business. The Cupertino-based tech giant has a solid presence in both online as well as offline retail vertical. The iPad maker has been selling its entire range via an online store. It also sells apps and music through its famed App store.
Earlier Wednesday, Google also unveiled a new physical store in London. The Google shop will give Google an opportunity to showcase its entire range of Android phones and tablets, Chromecasts and Chromebook laptops. Notably, Google's new store is pretty close to Apple's flagship retail store in London, notes the Wall Street Journal.
"We've been selling our devices on Google Play for years, but as we've added more products to the family, we thought it was time to make it easier for you to learn more about them. So today we're also launching the Google Store, the new home for the latest devices made with Google.
At store.google.com, you can shop Nexus phones and tablets, Chromecast and Chromebooks, learn more about newer technology like Android Wear, Nexus Player and Nest, and stock up on accessories like cases, keyboards and chargers."
Interestingly, those people who have recently purchased any product from the Play Store will have their orders transferred to the Google Store.