How Samsung kept Galaxy S3 a secret?

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How Samsung kept Galaxy S3 a secret?

Samsung Galaxy S3 takes the credit of being the much hyped Android smartphone ever. It was unveiled at the Samsung Mobile Unpacked 2012 event held in London on May 3rd. The device was initially announced during the Consumer Electronics Show 2012 (CES 2012) held in January. The device was subjected to many rumors and images leaks but still, it was kept highly secret.

Samsung seems to have undergone a lot of pain in keeping its flagship device under cover. In a official blog post, the company has revealed how it was able to protect the device from leaking. The Samsung engineers were not allowed to discuss about the product event with their family members. For security concerns, the company had set a separate lab for the development of the smartphone. The access to this lab was restricted only to those working on the device.

The company developed special prototype boxes to move the device even in the hallways of Samsung facilities. The delivery of the prototypes was not given to the third parties and was done in person. The brand has gone to a maximum extent of developing three different prototypes to prevent the leakage of information.

As a result, even the minute changes were implemented in all the three prototypes. Even if people in the campus or outside have seen the handset, they would have not known about it.

These steps taken by Samsung might be familiar to some of you as Apple has already done it. The book of Steve Jobs mentioned the security steps that were used for the Apple products.

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