Idea Cellular to Revise Mobile Tariff, Rules out Immediate Hike


Idea Cellular to Revise Mobile Tariff, Rules out Immediate Hike


There is nothing to worry for Idea user"s at least for the time being! Third largest GSM provider in India, Idea Cellular has informed its users that there won"t be a hike in tariff for the time being. Idea also mentioned that it will revise its tariffs on a circle to circle basis. This statement was made by Idea"s CMO Sashi Shankar while launching Idea"s 4th 3G handset, Aurus.

Last week Reliance Communications had introduced a 25 percent hike in call rate tariff. Analysts had claimed that this hike in tariff rates by Reliance could spark off similar policies from other players in the industry. Reliance communications increased it call rates from 1.2 paise per second to 1.5 paise per second. Idea"s retention of the current call rates comes as a breather to its user base of 115 million. Idea also has 4 million 3G users as per current statistics.

Sashi Shankar also added that the number of subscribers won"t be falling down any more when he was asked about the recent deactivation of several numbers as per a directive from Department of Telecom. A total number of 20.5 million connections were deactivated by various mobile operators in India in response to the directive.

Idea is also expanding its 3G smartphone portfolio with the launch of a new dual phone SIM named Aurus. The new 3G smartphone has been designed by Alcatel. Idea plans to attract more 3G users with the launch of this new smartphone.

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