Idea upgrades its Movies & TV app, joins hands with Discovery

Idea Cellular, India's third-largest telecom operator has ramped up its content with the introduction of a multitude of Live Television channels along with the popular Discovery bouquet of channels.

With over 200 regional channels in the offering, Idea is determined to focus on the differentiated and relevant offering to its user base in all regions. Idea customers will also have access to a wide range of other live TV genres like Music, Movies, News, and Entertainment.

Overall, Idea is now providing more than 400 Live TV channels with content ranging from local and international content. Idea customers will also have access to a wide range of other live TV genres like Music, Movies, News, and Entertainment.

Sunil Tolani, Head - Digital, Idea Cellular, "Content is the key driver for digital entertainment apps. We noticed customers' preference for Live Television on our app and augmented our offering to over 400 Live TV channels. Ever since the launch of Digital Idea apps, a year ago, Idea has built relationships with various broadcasters to bring the best and latest for our customers in their desired language along with other differentiated content offerings."

"We are also happy to partner with premium broadcasters like Discovery, who bring a wide range of non-fictional content for our customers", adds Tolani.

Through its partnership with Discovery India, the telco will provide its customers access to premium and relevant content through a bouquet of channels - ranging from science and technology, history, adventure, sports, lifestyle and cultural themes such as - Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery JEET, Discovery Science, Discovery Turbo, Discovery Kids, Animal Planet HD World, TLC HD World, Discovery Tamil and DSPORT.

Vijay Rajput, Vice President, Affiliate Sales and Product Distribution, Discovery Communications India, said, "We are delighted that Idea Cellular subscribers will now have access to Discovery's bouquet of channels. This is in line with our endeavor to deliver more content, across more screens to more people."

The company has also introduced dubbed South Indian content on the Idea Movies & TV app. The app has caught up rights to many famous Hindi serials as well as other regional languages.

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The integrated Idea Movies & TV app offers all kinds of videos and TV channels on a single platform in both SD and HD formats. With over 8 million downloads on both iOS and Android platforms, Idea Movies & TV app has been growing in popularity and rating on Playstore, ever since its launch a year ago.