India's fashion e-retail mkt to touch $35 bn by 2020: Google

Posted By: Gizbot Bureau

    Increasing Internet penetration and growing preference for online shopping is expected to help the online fashion retail market touch USD 35 billion by 2020, Google India today said. Fashion retail on e-commerce portals is expected to constitute 35 per cent of the total online retail revenue generated in India by 2020, Google India Director (eCommerce and Online) Nitin Bawankule said at an event.

    India's fashion e-retail mkt to touch $35 bn by 2020: Google

    Recommended: Top 5 Best Android 5.0 Lollipop Smartphones to Buy in India Right Now

    "By 2020, India is expected to generate USD 100 billion online retail revenue out of which USD 35 billion will be through fashion e-commerce. Online apparel sales are set to grow four times in coming years," he said. According to a Google India research, every third shopping search (from the country) on the world's largest search engine is fashion related and the queries in the category are growing at 66 per cent year-on-year.

    Recommended: Top 10 Cheap Smartphones That Run WhatsApp, Facebook, Twitter and More

    Bawankule said the number of online shoppers in India is set to grow from 40 million now to 100 million by 2016 and 250 million by 2020. By 2018, the country is set to witness 500 million Internet users, whereas 280 million smartphone users could be the key drivers for e-commerce portals, he added.

    Source: PTI

    Read More About: google online ecommerce news
    X

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more