With families going nuclear, young Indian parents increasingly face the challenge of parenting their offspring properly, said a top official of a social media parenting platform company here.
"Though there are online resources available, in many cases they are not much relevant in the Indian context and hence we have come out with our online platform parentcircle.com," Nalina Ramalakshmi, founder and managing director of Shri Harini Media Ltd, an associate of Ramco group told reporters on Wednesday.
According to her, the online platform ParentCircle brings together parents, child experts, doctors, educators and others to share and collaborate on various aspects of parenting.
"Ours is a content aggregating, curative platform," she added.
Ramalakshmi said perhaps it was the first time in the world where different people connected to children, parenting are enabled to collaborate and share their expertise in an online platform.
She said ParentCircle has signed up with over 20 experts and knowledge partners in different fields who would share their expertise on parenting issues.
According to her. the platform would offer parenting tips, connect with the micro community, crowd sourced and local content.
Citing a study made by research agency IMRB for Shri Harini Media, she said more than one-fourth of children feel parents do not appreciate them and every third child is bullied in school.
Queried about the revenue stream she said some part of the content will be priced.
Ramalakshmi said the company's two magazines - ParentCircle and Chellemey (Tamil magazine)- are doing well and the online platform is their new venture.
However, she declined to talk on financial numbers.