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Mobiles and tablets (and the newly emerging "Phablet" segment) is one of the top e-commerce categories in the Indian online world as per a Google India study and is set to grow rapidly in the following years.
Inuxu, a Digital Media Technology company, depicts in its report titled ‘The Indian e-consumer mobile / tablet landscape', the latest trends on the top mobile / tablet brands and models queried about in the Indian e-commerce space. Besides the winners and possible challengers, it also gives an indication of those who are in danger of relinquishing their existing position in the near future.
As a brand, Samsung leads in terms of most number of online searched brand, followed by Apple, a distant second. The Nokia Lumia 920 has generated considerable interest with it's aggressive marketing, which has propelled it to the top spot these past 2 months. However, Apple trumps its rivals with having the most number of models searched, claiming three spots of the top five.
But considering newer models being released in India, Nokia , Sony followed by HTC could soon outpace Samsung, while Blackberry and LG seem to be fighting a losing battle to retain consumer interest.
The tablet race is being fought a lot more closer than mobile, with Apple (34.79%) and Samsung (32.29%) dominating the Indian e-consumers' mindshare. Four of the five models most searched and compared belong to variations of the Samsung Galaxy Tab.
Brand Apple is all set to stay in the top spot for the next few months, unless Samsung comes up with a newer offering in the Indian market. Micromax generated moderate interest; while in the lower end HCL, Zync and Lenovo do not and will not pass muster in near future.
Data crunched in this report is courtesy Inuxu's Data Management Platform, RAMP (Real Time Audience Management Platform) which transforms diverse and heterogeneous audience data into precise, more targetable and segmented audience data.
The data was sourced between May 2013 - July 2013 from goProbo.com, a leading Indian price comparison website.