Inuxu, a major player with crucial donations in the digital media technology, has announced the launch of Adgebra - an audience data and inventory marketplace. Adgebra helps advertisers to 'go programmatic' and also make publishers programmatic in an integrated, transparent and fraud-free environment. It influences publishers to attract audiences along with advertisements for revenue. Publishers will get access to a collection of innovative ad units with complete control on price and frequency.
Adgebra masters the art of audience segments where it uses ‘confidence score' to help the target audience to be more precise and reliable. Advertisers have more flexibility with enough options to utilize high impact and innovative ad units which will make their advertisements more creative and catchy. Marketers can opt for a self-serve model and need or let Adgebra experts manage campaigns where they don't have to worry about anything.
Commenting on the launch, Rohit Bagad - Founder & CEO of Inuxu added "Programmatic reform in advertising is the need of the hour; while marketers are inclined to spend more, the approach has been conservative. Adgebra is an effort to help the digital media ecosystem with a device independent, scalable and stable platform to explore the full potential of programmatic advertising."
Inuxu's Director-Product Strategy, Shashikant Anpa stated that "With the advent of RTB campaign delivery has gone blind. Marketers stand to lose a huge amount of advertising dollars towards fabricating impressions and clicks. With Adgebra's inbuilt fraud monitoring algorithm advertisers get to target/retarget ‘real' audience, thereby winning the battle against bots. This will transform the way campaigns are delivered."
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