Is HTC in trouble? Could be up for sale and potential buyers include Google and Samsung

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HTC, Taiwanese consumer electronics company and a popular smartphone brand is reportedly exploring its strategic options or more so looking for a buyer according to some media publications.

Is HTC in trouble? Google could likely take over the company

According to a report by Bloomberg, the company is facing some financial issues and is now putting itself up for sale. Further, the company might be selling or spinning off its VR arm into a separate business or actually selling the entire company out. The publication notes that Google might be the possible suitor and the tech giant could be interested buying the company.

Looking at HTC's history, it has been one of the major players in the mobile business. But in the past several years, the company has failed to perform up to the mark mostly in generating higher revenues. Apple and Samsung have gone ahead in terms of competition and have managed to capture a higher market share in the business. And if that's not enough many new budget smartphone providers like Xiaomi and OnePlus have become popular and are also taking up significant market share in the smartphone arena.

While the competition is stiff, HTC did venture into the virtual reality domain with its Vive VR system, a partnership with gaming company Steam. While it did good for some time, but that also seems to go downhill for the company. The Vive on Monday got a $200 (approximately Rs. 12,777) price cut to boost sales. From what has been happening, it doesn't look good for the company though.

IDC did reveal that HTC sold about 190,000 units in the first quarter 2017, placing it in third place in the VR market behind Samsung and Sony.

Talking about Google's interest, well, the company has been pushing its Daydream software as its platform for VR. Therefore, Google could use HTC's hardware and technology to further get better at the game. Another potential buyer could be Samsung as the South Korean giant is also venturing into this space.

However, HTC and Google have not said anything on this matter.



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