Job ads on Google sexist, says study

Posted By: Gizbot Bureau

    A study by an Indian-American at Carnegie Mellon University shows that lesser number of women, as compared to men, are shown in online ads promising high-salary jobs.

    Job ads on Google sexist, says study

    "The tool that runs experiments with simulated user profiles established that the gender discrimination was real," said Anupam Datta, associate professor of computer science and of electrical and computer engineering at Carnegie Mellon University.

    SEE ALSO: 3D imagery of India's major cities likely in Google Earth

    The study, published in the proceedings on Privacy Enhancing Technologies, used the automated AdFisher tool developed by Datta to run 21 experiments evaluating Ad Settings, a web page Google created to give users some control over the ads delivered to them.

    Job ads on Google sexist, says study

    "We can't look inside the black box that makes the decisions, but AdFisher can find changes in preferences and changes in the behaviour of its virtual users that cause changes in the ads users receive," said Michael Carl Tschantz, researcher at the International Computer Science Institute in Berkeley, California.

    SEE ALSO: How To Rent Movies on Google Play Store: 7 Easy Steps

    To study the impact of gender, researchers created 1,000 simulated users - half designated male, half female - and had them visit 100 top employment sites.

    "The male users were shown the high-paying job ads about 1,800 times, compared to female users who saw those ads about 300 times," said Amit Datta, an Indian-origin a Ph.D. student in electrical and computer engineering.

    By comparison, the ads most associated with female profiles were for a generic job posting service and an auto dealer.

    Source: IANS

    Read More About: google ads research
    X

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more