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India-based smartphone maker Intex has today officially launched its latest Aqua Style Mini smartphone at Rs. 4,990 for the domestic market and this particular model comes as a Mary Kom limited edition device. The smartphone will be exclusively available on online retailer Snapdeal.
The phone launch also heralds Intex's association as the exclusive mobile brand partner of the upcoming biopic movie based on Mary Kom, starring Priyanka Chopra.
Intex has associated with Viacom18 to be a brand partner, where-in Intex branding will be prominently featured in the film, which releases on the 5th of September. To show its support, the company will be taking out 5000 limited edition smartphones with Olympic bronze medalist Mary Kom's icon embossed at the back of its phones.
Intex Aqua Style Mini: Key Specification
The new Aqua Style Mini has a 4.0-inch AMOLED display and provides an ultra-fast processing speed offering a multi-tasking experience to its users. Equipped with 1.0 GHz Dual core processor and 512 MB RAM, the smartphone also bears a 5MP rear camera along with a front facing VGA snapper. The smartphone runs on Android 4.4 KitKat OS.
Featuring its dual-SIM support, the phone also uses other connectivity options like 3G, Bluetooth 4.0 and Wi-Fi. The phone has a dedicated 1.23 GB of inbuilt memory, which can be further expanded up to 32 GB via microSD card.
Also equipped with G + sensor, the Intex Aqua Style Mini is fueled by a 1400mAh (Li-ion) battery pack.
Available in two optimum colors - White & Black, the phone will be exclusively available on Snapdeal and in a while can also be purchased from Intex retail stores and hypermarkets across India to match the apt purchasing pattern of today's customer.
Talking about the association, Keshav Bansal, Director Marketing, Intex Technologies said, "This movie sends a strong message of true character, grit, inspiration and determination by showcasing how hard work never fails. It is the promotion of these ideals that made us associate with a power packed film such as Mary Kom, as it immensely resonated with our brand ethos and strengthens the brand's image. Thus, to further support this message, we at Intex are launching the special edition Aqua Style Mini to commemorate Indian sporting legends."