Motorola to continue exclusive tie-up with Flipkart

Motorola will continue its exclusive partnership with e-tailer Flipkart to sell its devices in India, even as its Chinese rival Xiaomi ramps up presence through online and offline distribution channels.

"We have an exclusive tie-up with Flipkart and it will continue in the foreseeable future," Motorola Mobility Senior Marketing Director (Europe, Middle East and Africa and India) Marcus Frost said here today.

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He added that since its re-entry into the Indian mobile market, it has been selling its devices through Flipkart only and has no plans of tapping other e-commerce portals or foraying into brick-and-mortar model as of now.

Chinese handset maker Xiaomi, which had also begun its India journey through Flipkart, is now selling its products through other e-tailers like Snapdeal and Amazon as well as physical outlets such as Airtel stores and The Mobile Store.

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Frost said India ranks third in global priority markets but shied away from giving 2015 sales projections. The company said it had sold three million units in February-December 2014 period.

Source: PTI