MTS deperate to retain subscribers

By Rahul Ramesh

MTS deperate to retain subscribers


Sistema Shyam Teleservives Limited which runs the MTS cellular service in India has come out with a new tariff plan. MTS subscribers will now get the benefit of MTS's zero paisa plan which enables subscribers to make unlimited MTS to MTS calls(both local and national) as well as free SMS(local and national).

This tariff plan implementation comes in the wake of the 2G license cancellation order of some of the major cellular giants of India. MTS has resorted to the zero paisa tariff plan to retain it's current subscribers and prevent them from switching to other operators not affected by the 2G license cancellation order of the Supreme Court of India. 21 licenses of Sistema Syham and Sistema Russia were canceled

Through the Zero Paisa tariff scheme, MTS customers get the benefit of seamless calling and messaging. This in turn leads to reduction in the telephone expenditures of people. MTS has termed the tariff plan as Super Zero. The Super Zero plan offers unlimited MTS to MTS local and national calls along with 200 local and national SMS for Rs 17. Customers also get 240,000 seconds of local calling along with 60,000 national calling seconds in the one month plan for Rs 147.

Thus, MTS has resorted to the Super Zero in a desperate attempt to maintain it's customer count and is showering goodies on it's customers. One question at this juncture is “What is MTS's next gift?”

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