Myntra has announced to its customers that the website is shutting down from May 15 and will move to an app-only mode.
The fashion-themed e-commerce store sent an email to its customers on Saturday confirming May 15 as the D-day. "This May 15th, 2015, Myntra is taking the first step towards the future of fashion shopping - we move on from the desktop to being exclusively available on the app," Myntra said in the email.
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Flipkart, which owns Myntra, has also indicated that it plans to move to an app-only mode. Senior Flipkart executive Michael Adani was quoted by the Economic Times as saying, "Last year, we had more on the app, but still did our Web and desktop. In the next year or so, we're going to be only mobile."
Flipkart has already shut down the mobile site. Searching for Flipkart on mobile browsers now redirects users to the respective app stores (Apple App Store or Google Play Store) in case they don't have the app on their device.
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Myntra already generates more than "90 per cent of its traffic and 70 per cent of its orders from its mobile app", which explains the logic behind the move. The reviews of the app are also fairly positive with the app getting an average rating of 4.0.