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Nokia Adds 1200 More Apps, Kicks Off Second Season of Reality Apps
Finnish Mobile handset maker Nokia, overwhelmed by the popularity of the first season of 'Nokia Lumia-Your Wish is My App' campaign, has announced the addition of 1,200 more apps for users with the start of the second season of reality apps for the same.
When the company launched the first edition of the campaign last year, the idea was basically to understand what fans want engage with the fans regarding the same. However, needless to say, the first edition of the campaign brought a lot of success to the company, and hence the introduction of the new campaign.
"In the first season of the campaign, which is a reality television show, we have got some 38,000 app ideas. It is seven times more than our expectation. We have shown top 2,000 ideas to our developers and now 1,200 ideas are converted into apps, which are now live. Around 300 more will be live by February," P. Balaji, managing director, Nokia India said.
As expected, the company is looking to match (if not more) the success it garnered last year with the first edition of the campaign. Last year, while the company was expecting a maximum of 5,000 entries, Nokia, by the end of the contest, had to take help of Ernst Young to audit the massive 38,000 ideas. Now with a year gone, 1200 of these ideas have become apps with 300 more still cooking to offer something unique.
While also confirming the fact that these apps can also run on other companies' handsets, provided they are running on Windows operating system, Mr. Balaji confirmed that the drive is based on how apps nowadays govern our lives and that the company is looking to count over 50,000 apps this time.