Nokia has been ranked the 3rd Most Trusted Brand in the country in The Economic Times-Brand Equity's annual 'Most Trusted Brands' survey for 2012. The survey also recognizes Nokia as the No. 1 Technology name that consumers trust and the 2nd most trusted brand amongst young users in the age group of 15-25 years. Nokia’s leadership position highlights its deep relationship with the Indian consumer who recognize the truly differentiated experiences that the brand has to offer.
The Brand Equity Most Trusted Brand survey identifies brands that have won that most special attribute – the consumers trust. Conducted by the Nielson Company for Brand Equity, this year the survey reached out to 8160 respondents across 12 cities. The respondents were distributed across socio-economic classifications, age, income and geography and were requested to evaluate 371 brands from consumer products and services, on their trust quotient.
“We feel extremely honoured by this recognition. We believe the consumer’s trust is built on the overall proposition that the company has to offer, and is gained over time through repeated positive interactions with the brand. Trust comes when a brand delivers on its promises consistently and continues to set high standards in performance, reach, commitment to the market and transparency among others. We look forward to retaining this trust in the years to come,” said Viral Oza, Director-Marketing, Nokia India.
Nokia was ranked No.71 in 2005 when it first appeared in the survey. The company has consistently gained on trust and consumer confidence since then – No.44 in 2006, No.4 in 2007, and No.1 in 2008, 2009 and 2010. In 2011 the brand was ranked No. 5.