According to BGR India, Ajay Sharma, the CEO of John Sculley backed Obi Mobiles reportedly resigned his job and the reason behind the departure is unknown.
Former Apple CEO, John Sculley launched Obi Mobiles back in April 2014, aiming to launch smartphone in the price range of Rs 5,000-Rs 12,000.
"The advantage of a new company like Obi is that we don't have to invent new technology. We can accept the technology, and typically in a commodity industry you trail the innovators by some period of time. So we can sell at lower price points. People are comfortable if we are trailing by some number of months behind the big innovator. We are not in competition with Apple at all. Apple can be innovating premium priced products and doing what they do best, but we are in the commodity end of the business. So how do you succeed here? You succeed with branding and you succeed with focus. So we are focused on a youth consumer, we are focused on the customers helping us build the brand, so it is about the marketing," Sculley had told BGR India in an exclusive interview about his company Obi.
Obi which started its company to capture 5 percent of Indian market has failed miserably with its first smartphone in the market. Will this be another setback for John Sculley?
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