Radio Mirchi is betting high on mobile user segment in India. They are one of the first radio entertainment firms to launch exclusive channels for mobile users. Only few days back, they rolled out a channel in Bhojpuri language.
Now they are back with two more channels, Meethi Mirchi and Purani Jeans for mobile subscribers. These two radio channels will be available for users on Airtel, Vodafone, MTS, Idea, Reliance and Docomo networks.
Meethi Mirchi would be a radio station for enjoying melody songs; where as Purani Jeans would be a station for listening to old retro songs including classics. Mobile users can dial the short code 58830 to listen to these new radio stations from Radio Mirchi. The company also announced Shafqat Amant Ali, a famous Pakistani singer as an RJ on their melody channel, Meethi Mirchi. He is one among the popular Pakistani singers among the Indian audience too.
Announcing the launch of these radio channels, Sarvmeet Singh Oberoi, VP Radio Mirchi, also stated, "We are in talks with a couple of more telcos to extend the reach of our mobile radio stations and we also plan to add a few more music genre by march to our mobile radio stations list."
Users can even try out these new music channels from Radio Mirchi by visiting their official site.