Reliance Cement Company Pvt, a subsidiary of Reliance Infrastructure, today announced its foray into the online space to sell crucial binding material."With this, Reliance Cement has become one of the first e-commerce cement companies in India," Atul Desai, Chief Marketing Officer of the company, told reporters here.
"In line with our consistent efforts to provide superior product and services to our customers, e-tailing is the latest next-gen customer friendly initiative," he said. The "e-tailing" facility is available for a minimum order of 25 bags and it will be delivered to the customer within 48 hours.
Desai said that Reliance Cement has emerged as a premium brand in major cities of Uttar Pradesh, Madhya Pradesh, Maharashtra, Bihar, Jharkhand and West Bengal. Initially, the e-tailing facility will be available in Uttar Pradesh, Madhya Pradesh and Maharashtra.
The cement major is currently producing 5.5 million tonnes per annum (MTPA) cement. It has set an ambitious expansion plan and hopes to achieve a total manufacturing capacity of 15.5 MTPA over the next few years by completing two plants of 5 MTPA each at Maihar in Madhya Pradesh and Muktaban in Yavatmal district of Maharashtra.