Mukesh Ambani - owned Reliance Jio has announced its partnership with Roy Kapur Films (RKF), a film and media production company.
The association wherein original digital video content for the Jio platform will be curated, developed, commissioned and creatively produced by Roy Kapur Films.
Jyotindra Thacker from Jio said, "India is the leading country in the world for mobile data usage, and a significant part of this usage is driven by video content. Jio currently carries over 5.5 crore hours of video daily on its network, already making it one of the largest and most superior mobile video networks globally."
Thacker said, " This association with Roy Kapur Films will help us to power forward towards our goal of delivering the highest quality video entertainment content to our mobile subscribers. Over the last decade, Siddharth has developed and produced some of the most commercially successful and creatively pathbreaking movies in Indian cinema, and we are happy to partner with him in the creation of a creative ecosystem that enables everyone to fully live and experience the Jio Digital Life."
This will include finite and continuing series, long form and short form content across genres, and over time, 'First on Jio' feature films.
This exclusive content will be available to more than 128 million Jio subscribers all over the country, an unparalleled reach compared to any other digital platform showcasing original content in India.
Siddharth Roy Kapur said, "Jio's digital platform offers an unparalleled opportunity to produce and deliver high quality and world-class entertainment content at scale. Content that can be watched all over India, across all demographics and best of all completely at one's convenience, across all screens mobile, tablet, laptop, and TV. Never before has so much entertainment been so accessible to so many."
Kapur said, "Our goal is to provide Jio subscribers with a wide variety of content that caters to their diverse tastes and sensibilities, and keeps them coming back for more. Partnering with Jio to produce digital video content and sharing in its long-term vision for an Indian digital revolution and global digital leadership is truly exciting!"
This unique collaboration between RKF and Jio marks a milestone in the confluence between the rapidly evolving entertainment, technology and telecom sectors in India.