Samsung India Announces Winners of the Eighth Edition of Samsung E.D.G.E. Campus Program

Samsung, India's leading consumer electronics brand, recently announced the winners of the eighth edition of its pan-India campus program, Samsung E.D.G.E.

The initiative aims to provide young, bright minds a platform to exhibit their business acumen, strategic thinking, and leadership skills. This year, the competition saw an overwhelming participation of over 15,000 students from 35 esteemed academic institutions, including top B schools, engineering, and design institutes.

Winners and Their Contributions

Team Edge Runners from MICA, Ahmedabad took the first prize for their innovative Gen AI-based solution designed to enhance customer engagement at various touchpoints in stores. The team was rewarded with a cash prize of Rs 450,000, a flagship Galaxy smartphone, and a pre-placement offer from Samsung.

The first runners up, Team Creative Geniuses from IIFT, Kolkata, presented a solution that would enable a seamless customer journey through their integrated platform powered by AI and Neurosciences. They were awarded a cash prize of Rs 300,000.

The second runners up, Team Hustlers from IIM Bangalore, proposed a solution to facilitate a seamless customer journey from pre-sales to post-sales using a Gen AI-based solution. They won a cash prize of Rs 150,000.

Final Event and Samsung's Commitment to Innovation

The finale event, held in Gurugram, was attended by Mr. JB Park, President and CEO, Samsung Southwest Asia, and other senior leaders of Samsung India.

"At Samsung, we prioritize innovation as the foundation of our initiatives. Over the years, Samsung E.D.G.E. has consistently empowered students, providing a platform to showcase creative solutions and foster meaningful change for society. We are glad to see the spirit of innovation and problem-solving in these young minds," said Mr. Sameer Wadhawan, Head, Human Resources, Samsung India.

Samsung E.D.G.E. Campus Program

The Samsung E.D.G.E. program, which started in December 2016, is a unique campus initiative that allows the country's finest talents to come forward and exchange meaningful insights, thereby getting a head start in their careers.

The event concluded with the announcement of the top three winning teams, marking the end of this year's competition. However, the program's spirit of fostering innovation and creativity among young minds continues to inspire students and professionals alike.