Samsung is all set to overtake Nokia in India

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Samsung is all set to overtake Nokia in India


Samsung overtook the sales of Apple and came to position of the largest vendor of smartphones in the world in the last quarter of this year. Now the company is ready to overtake the Indian smartphone king, Nokia.

Ranjit Yadav, the head of the Mobile and IT Businesses of Samsung India said that already the company has won a part of the battle and that by the next year the company will come to the first position.

As per the information of the market research firm, GfK Samsung is the market leader when it comes to value terms bearing a share of 32.3% in smartphone market. The market research company, GfK actually tracks the retail sales of the mobile handsets.

However, Nokia remains as the largest maker of mobile handsets and it is still dominating the smartphone market of India. A spokeswoman of Nokia said that all the figures obtained from the third party analysts confirm that Nokia is the leader of the smartphone market of India in both value terms as well as volume.

The leadership position of Nokia in India will be strengthened with the launch of the Nokia Lumia series of smartphones soon. Most of the third party analysts claim that Nokia is the leader of the smartphone segment and that it accounts for about 6% of 213 million handset market of India.

These analysts also accept that Samsung perhaps is the most aggressive and active player when it comes to the Indian mobile handset market and also across the world recently.

Saurabh Uboweja, the director of Brands of Desire, a brand consulting and designing firm said Samsung lineup of handsets has excellent products in each price range and the company seems to have some extra features in all cases than the other competitors.

The mobile business of Samsung is growing over 70% per year. Samsung overtook Apple in the global level by taking a share of 23.8% in the third quarter of year as per the details of IDC. When it comes to the overall mobile phone market, the gap between Nokia having 27.3% share and Samsung having 22.6% share is quite narrow.

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