Samsung to live stream IFA 2017 press event on August 30

Samsung has just announced in a blog post that it will live stream its press event at the IFA Berlin over at the Tempodrom arena. The press event is slated for August 30 and it will give people a glimpse of 'its latest innovations, designed to cater to your new normal'.

Well, 'Your New Normal' is the tagline for this year's press event by Samsung. Looking at the animated GIF shared by the South Korean manufacturer, we are expecting some smart home gadgets and wearables. According to Samsung, it will display products that are 'designed to seamlessly integrate into everyday life'. The company further says that this will be an invite-only event.

The event will start from 6PM (CET) onwards, which is 9:30PM in India. You will find the link for the live stream by going to the official website of Samsung. As for the event, Samsung is said to unveil the new Gear S (Gear Sport) smartwatch there. Last year's Gear S3 was also launched at the IFA 2016.

Other than that, the Samsung Gear Fit 2 Pro could make its debut at the upcoming press event as well. The wearable has appeared in a number of leaks so far. It was even listed on one of Samsung's official websites.

If you are waiting for a new smartphone, you would have to disappointed as the company hasn't given us any hints.

However, since the Galaxy Note 8 launch event was kind of brief, Samsung could use the IFA as an opportunity to showcase its flagship phablet properly.