Smart Devices, TVs pushing Digital ad Market: Study

Posted By: Gizbot Bureau

    Growth in smartphones, tablets, TVs and laptops has pushed the Indian digital advertising market, which is expected to expand at an annual rate of 30 per cent to cross Rs 3,675 crore by month-end, says a study.

    Smart Devices, TVs pushing Digital ad Market: Study

    The joint study by ASSOCHAM and Deloitte said that digital ads are more effective catching consumers attentions due to the two-way interactive capability and the ability to customise ads for target audience.

    Recommended: Top 10 Octa Core Processor Android Smartphones to Buy Between Rs 7,000 to Rs 10,000 [April 2015]

    While releasing the study, MP and Chairman of the Parliamentary Standing Committee on Industry K C Tyagi said: "Predictive analytics is helping e-tailers to provide better solutions in real-time enabling compelling user experience even on mobile screens."

    Smart Devices, TVs pushing Digital ad Market: Study

    The availability of eCommerce applications on various mobility devices is helping drive sales and revenue, he added. "Growth of smartphones, tablets, TV, laptop has pushed the digital advertisement industry and may likely to cross Rs 36.75 billion by April 2015 growing at a CAGR of about 30 per cent," the study said.

    Recommended: Top 15 Best Smartphones for College Students Under Rs 15,000

    Deloitte India Partner TMT leader Hemant Joshi said that domestic firms need different metrics to preserve the investor confidence against global players such as Amazon and Alibaba, which have deep pockets to rely on their parent companies for continuous funding support.

    Smart Devices, TVs pushing Digital ad Market: Study

    New technologies that can significantly bring a paradigm shift in online businesses are analytics, autonomous vehicles, social commerce, and 3D printing and domestic firms should start utilising them, he added.

    Recommended: Top 10 Smartphones with 3,000 mAh Plus Battery Below Rs 20,000 Country General Manager Khalid Isar said the future of eCommerce is bright and growth will come from mobile platforms, personalisation, social media analytics, omni channel service and sharing economy business models.

    Smart Devices, TVs pushing Digital ad Market: Study

    "The industry is an exciting place with the interplay of social, mobility, analytics, cloud (SMAC), digital, 3D and, virtualisation.

    The current high valuations, in spite of losses, perhaps, are indicative of the future potential," he added.

    Source: PTI


    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more