Smart Devices, TVs pushing Digital ad Market: Study

By: Gizbot Bureau

Growth in smartphones, tablets, TVs and laptops has pushed the Indian digital advertising market, which is expected to expand at an annual rate of 30 per cent to cross Rs 3,675 crore by month-end, says a study.

Smart Devices, TVs pushing Digital ad Market: Study

The joint study by ASSOCHAM and Deloitte said that digital ads are more effective catching consumers attentions due to the two-way interactive capability and the ability to customise ads for target audience.

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While releasing the study, MP and Chairman of the Parliamentary Standing Committee on Industry K C Tyagi said: "Predictive analytics is helping e-tailers to provide better solutions in real-time enabling compelling user experience even on mobile screens."

Smart Devices, TVs pushing Digital ad Market: Study

The availability of eCommerce applications on various mobility devices is helping drive sales and revenue, he added. "Growth of smartphones, tablets, TV, laptop has pushed the digital advertisement industry and may likely to cross Rs 36.75 billion by April 2015 growing at a CAGR of about 30 per cent," the study said.

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Deloitte India Partner TMT leader Hemant Joshi said that domestic firms need different metrics to preserve the investor confidence against global players such as Amazon and Alibaba, which have deep pockets to rely on their parent companies for continuous funding support.

Smart Devices, TVs pushing Digital ad Market: Study

New technologies that can significantly bring a paradigm shift in online businesses are analytics, autonomous vehicles, social commerce, and 3D printing and domestic firms should start utilising them, he added.

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Smart Devices, TVs pushing Digital ad Market: Study

"The industry is an exciting place with the interplay of social, mobility, analytics, cloud (SMAC), digital, 3D and, virtualisation.

The current high valuations, in spite of losses, perhaps, are indicative of the future potential," he added.

Source: PTI

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