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Previously, the smartphone and tablet users used to spend more time on the Web but now the situation is turning different as they are using more app, claims Flurry Analytics.
About one and half years back, the mobile users spent more of their time that accounted to about 64 minutes a day of internet browsing on phone or tablet. On contrast the time spent on apps was only 43 minutes per day.
The same survey now concludes that the mobile users spend about 94 minutes on apps per day and only about 72 minutes on web. This does not mean that the mobile users spend three hours per day on their smartphones and tablets as the web and apps stats came from various sources. But they do spend more time on their phones.
What is driving the users to spend more time on apps? As per Flurry, the consumers make use of their apps more often and this is the reason behind the growth. The reports also suggest that the smartphone users will spend more time on the apps when compared to web.
The second half of 2011 recorded a slight decrease on the mobile web usage. Users seem to substitute the usage of web with applications that are more convenient to use throughout the whole day.
The social network apps like Facebook are becoming quite popular and this might be one reason for the web usage to come down. Other than the Facebook, the other usage of Web accounts to have been grown about 2% in this time frame.
But the mobile Web, the mobile browsers and the mobile apps nature are changing quite fast. The more sites are built using the recent HTML 5 that provides the websites features to look like apps. As a result, the mobile web will have the app like functionality. The rise of the HTML 5 web apps for mobile will eat the profits of the leading app stores.
The migration to the HTML 5 will eliminate the need to depend on the companies like Google and Apple to take the 30% revenue that is generated from apps. This is powerful incentive for the app developers, online services and digital publishers to make more web apps.
The native apps are platform specific and so they have to be downloaded separately and installed but the HTML 5 supports cross platform and so it can be run on any mobile device with the advanced browser. So the apps are in the point of a radical change now. The growth of HTML 5 will still let us know if the users spend more time on apps or browsers.