Tata Docomo, Dell Join Hands to Launch Unique Bundled Broadband Program

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Tata Docomo, Dell Join Hands to Launch Unique Bundled Broadband Program

Tata Docomo, the unified telecom brand of Tata Teleservices Limited, and Dell, one of the leading providers of services and solutions worldwide, today announced a partnership to launch a unique bundled broadband offering for customers in India.

Under this alliance, customers buying Dell laptops will get a Tata Photon Plus post-paid connection at a special price, ensuring faster and seamless connectivity across India while using the laptop.

Commenting on the announcement, Mr Deepak Gulati, Executive President, Mobility Business Division, Tata Teleservices Limited, said: “At Tata DOCOMO, we constantly strive to come up with innovative offerings to enhance the user experience for our customers, and this partnership with Dell reiterates that commitment. Through this partnership, customers will enjoy Dell’s highperformance and cutting-edge products, along with DOCOMO’s trusted and seamless connectivity through the Photon Plus device, ensuring an unmatched browsing experience.”

Commenting on the tie up, Mr Mahesh Bhalla, Executive Director & General Manager, Consumer, Dell India, said, “At Dell, we have a strong consumer-centric strategy where we believe in creating products with our customers’ need in mind, helping them explore a world of possibilities. We are glad to form this partnership with Tata Teleservices, which is one of the largest Internet Service Providers in the country. This alliance helps us in enabling our customers to pursue their passion through technology, and allow them to have an always connected lifestyle with ubiquitous Internet connectivity.”

While the offer entitles customers purchasing Dell laptop to a Tata Photon Plus connection at a special price, with the first month of usage coming absolutely free, the partnership will be subsequently extended to include Tata DOCOMO’s cutting-edge 3G products as well. Furthermore, customers will also get other unique benefits such as choosing their own personalized usage limits.

At present, Dell will be offering this unique bundling option to customers of laptops in 152 major towns and cities across India.

Tata Photon Plus Mobile broadband service allows customers to be connected anytime, anywhere— not only for e-mails, but also for watching Live TV, downloading and uploading heavy files, photo sharing, etc. It also supports entertainment services such as music download, video streaming, as

well as sharing of images, videos and files.

The partnership will leverage cutting-edge tools to simplify the Customer Acquisition Process for both users and channel partners, also being an industry-first in te terms of the Electronic Customer Acquisition process. Furthermore, a dedicated Customer Care wing will address customer requests and queries, cutting down on lead times and resulting in a better after-sales experience.

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