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Facebook the social media giant has been in news lately over the Cambridge Analytica scandal which came to light last month. When Mark Zuckerberg admitted that the social media giant was tracking users and non-users at his Senate Hearing last week by deploying cookies and social plugins. Facebook uses the data it collects this way in order to sell targeted advertising.
As per some reports over the web, David Baser, who is Facebook's Product Management Director, has given a clarification regarding the company's tracking practices along with data usage. In a post by Baser, he reiterated Mark Zuckerberg's statement that, Facebook doesn't sell people's data. He also reportedly shared the number of ways by which the social media giant gathers the data about web-users, along with pointing at Google, Twitter and Amazon and others for tracking users and their data.
This includes the social plug-ins like the Facebook's 'Share' and 'Like' buttons; Facebook login, which can also be used to log into different websites along with apps, and also the Facebook Analytics, which allows the other services to track their own users along with other tools that let websites and apps to serve and measure the effectiveness of the advertisements.
The report further suggests that Baser has revealed that the social media giant receives data from the third-party apps and services even if a user is not logged in their Facebook account, or doesn't have an account altogether. As per Baser, 'It is because the other apps and websites don't know who is using Facebook.'
Baser further claims that this kind of tracking is actually beneficial for the users. The reason being that it bolsters security and prevents hacking. According to him, "If someone tries to log into your account using an IP address from a different country, we might ask some questions to verify if it's you".
It will be interesting though to see if this type of 'clarification' will satisfy the privacy advocates, following the practices being ruled illegal in Belgium earlier this year. According to the ruling, Facebook could be facing a fine of up to €250,000 per day if the social media giant fails to comply and stop tracking the browsing habits of the country's citizens.