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Truthing, a Palo Alto based startup announced that they are opening up their platform for connected device makers to deliver on-demand, video-based tech support to consumers, and drive user engagement. One of the biggest challenges facing the connected device market today is the DIY model of installation and troubleshooting, without the backup of dedicated on-demand support. Truthing wants to change this by giving consumers access to tech support across brands and devices from the convenience of a mobile app.
Truthing functions on a peer-to-peer model, so device makers can set up personalized brand portals, on-board their specialists, and enable on-demand access to tech support for users.
The marketplace model enables 2-way communication with users invested in the connected device ecosystem, by combining existing support and marketing channels into a single channel. This allows delivery of information regarding new products and deals to new and existing users, including virtual product demos. This increases user engagement, improves the efficiency of marketing messaging by virtue of targeting a focused audience, and in turn offers better value for the consumer.
By delivering more on-demand support via video, brands can significantly reduce their cost of support. In-home visits are more expensive, and consumers too stand to benefit as many issues can be resolved online at a fraction of the cost.
Truthing provides an independent marketplace for device makers, support providers and consumers. This ensures a level playing field for all brands on the platform, and more choices for the end consumer. They are in advanced talks with several device makers across the connected device ecosystem, and expect to on-board the first set of partners soon.
How does Truthing work?
Truthing acts as a platform, which provides a window for customers and manufacturers by offering on-demand tech-support. Smart-device manufacturers can create their product portfolio by creating personalised portals, and customers can access tech-support for products.
Truthing app is available on iOS app store for free. Users can download the same to different solutions offered by Truthing. This is a two-way platform, where the platform combines existing product support with the Truthing support under a unified platform, which enables faster diagnosis and troubleshooting of the problem.
Visit Truthing official website for more information on the products and services offered on the platform.