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Video recording accounts to half of the mobile data traffic which indicates the growing demand of the mobile content of users, claims a report.
The average video traffic volume on mobile networks has gone up by about 10% when compared to the same to that of last year, claims the report made by Bytemobile, a solution provider of mobile internet based in US.
In some networks the videos go up to 69% of the total traffic and the report also found that the social networking through mobile is rising steeply. The smartphones users have found to use Twitter for 4.57 minutes, YouTube for 8.51 minutes and Facebook for 9.06 minutes each session on an average.
Though YouTube and Facebook are used for approximately the same time, the former generates about 350 times more data traffic. The Android powered devices are generating more ad transactions when compared to the iOS ones. Google dominates this sector with over 75% ad generated traffic.
Another study revealed that the tablets are generating more traffic when compared to smartphones. iPad generates about three times more traffic than the iPhone. This is no surprise as the devices are getting smarter with more memory, bigger and sharper screens and faster processors.