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A recent survey by Nielsen involving 20,000 mobile consumers has found out that most of the smartphone users are young and wealthy. The results say that about 48% of the consumers which comes to about 9,600 among the 20,000 have a smartphone.
When analyzing the data in depth, the smartphone owners were mainly in the age group of 24 to 34 years. A majority of them totaling to about 66% belong to this category. The feature phones are going outdated quickly. Almost 80% of the users of the age group 18 to 34 years got a new phone in the past three months and that was a smartphone.
The ownership of smartphones is inclined towards the young and wealthy. This is not so exciting or surprising but still there is something interesting for you. The youngsters with low income are more influenced by these devices when compared to the older generation who are wealthier.
This shows that the younger generation are making room for these devices even in their tight budgets as these people belonging to all the income ranges account more likely to get the smart devices than the wealthier old people. Many consumers are considering the smartphones to be a necessity.