After dominating the online segment and creating numerous sales records Xiaomi is now gearing up to ramp up its offline presence as well in the country.
After opening two Xiaomi Mi Home Stores ni Bengaluru, the Chinese company looks set to launch yet another signature retail store in the Delhi-NCR region in the coming days. The launch has been confirmed by a top company executive.
"Delhi-NCR will get its 'Mi Home' sometime very soon. Perhaps in next few weeks," Manu Kumar Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, told IANS. "I can not tell you the exact date as of now unless the store is completely set up," Jain added.
However, all this development happened during an event where Xiaomi was celebrating the success of record sales of its 'Redmi Note 4' device. "In about six months time (from January 23-July 23 this year), we sold over five million units which are incredible when compared with some of the best-selling phones like Samsung J2. Last year, 3.3 million units of J2 were sold in the first six months," Jain said.
For the celebration, the company had created the world's largest grain mosaic art spanning 6,000 square feet at Thyagraj Stadium in New Delhi. The mosaic art was measured and certified by Unique Surveyors, a land surveying company. Nearly 40,000 kg of foodgrain, including pulses and rice, was used to create the mosaic. The grain was later given to the Robin Hood Army NGO which would donate it to nearly five lakh people on Independence Day as part of a Xiaomi initiative. Besides, Xiaomi's mosaic art seemed to be the biggest contributor to this mission.
In any case, coming to the main point Xiaomi has made a huge comeback and has managed to gain a lot of popularity especially with its smartphones where the Redmi Note 4 model has been the top-selling model in the first half of 2017. Interestingly, this is the first time any brand has toppled Samsung.
While the company reaches new milestones, Xiaomi is aiming to strengthen its base not only in metropolitan cities but also in tier II and III cities and rural areas that have limited reach and less exposure to e-commerce sites. "We are making a significant progress in rural areas too. We are doing some pilot programs in tier II and III cities and villages like taluka headquarters. We are working with retailers there in a very different and innovative way," Jain said.