Why Yahoo Has Come Up With A New Logo?

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Yahoo has adopted a new logo for the first time since its founding 18 years ago. This news comes in a month after the Internet giant announced that it had decided to make the change. Over the last 30 days, the portal experimented 30 different logo's before finalizing on this one. However, Yahoo went on to retain the color purple and the exclamation mark at the end.

Why Yahoo Has Come Up With A New Logo?

"We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," Kathy Savitt, Yahoo's chief marketing officer, said in a post on Yahoo's official Tumblr blog.

You'll find the new logo appearing across all of Yahoo's properties globally starting Wednesday night, according to the company.

The change in logo is a part of Yahoo's move to reinvent itself for the current Internet age. It has been acquiring a slew of smaller companies to offer a more attractive product portfolio to its customers. Apart from this, it has also been reinventing all of its own products, making them sharper, lighter ans far more efficient. Run through their sites and you'll notice several cosmetic and user-interface based changes that they've been making to a majority of their products over the last few months.

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