Your Prime Subscription Isn't So 'Prime' Anymore: Ads Coming to India in 2025

Amazon Prime Video will be getting ads in India starting in 2025, which is already available for users in Australia, Austria, Canada, France, Germany, Italy, Mexico, Spain, U.K. and the U.S.

The company confirmed that Ads will also come to Prime Video for users in Brazil, Japan, the Netherlands and New Zealand starting next year.

"We're excited to offer more brands, in more countries, the opportunity to engage with Prime Video audiences alongside award-winning series and movies, fan favorite titles, and live sports in 2025," said Alan Moss, vice president of global ad sales at Amazon Ads, in a statement. "Since we introduced Prime Video ads earlier this year, we have been able to help brands and advertisers achieve full-funnel business results thanks to the differentiated value we offer across our premium content, reach, first-party signals, and innovative ad tech'' he stated.

The company further stated that it will have significantly fewer ads than linear TV and other streaming platforms. While there will be ads in some content, users will have the option to choose an ad-free subscription.

The price for the ad-free subscription will be announced later and Prime users will receive an email weeks before ads are introduced to Prime Video, providing details on how to sign up for an ad-free plan.

Amazon rolled out ads to all Prime Video subscribers in the US earlier this year by giving the option to pay an extra $2.99/month ( around Rs 251) to enjoy ad-free content. Given that, we are expecting users in India may need to pay around 200 extra to get rid of ads. Now, an Amazon Prime subscription costs Rs 1,499 per year, which might increase later.