Creative Technology's Dolby Atmos Soundbar Stage 360 Now Available In India

By Gizbot Bureau

Creative Technology's Stage360 soundbar, one of the most anticipated launches of the year in India's personal digital entertainment devices market, is finally here - and it is grabbing eyeballs with its power-packed performance.

Creative Technology's Dolby Atmos Soundbar Stage 360 Now Available

Packed with technology

The Dolby Atmos-equipped soundbar, available on Flipkart, provides a full 360° multi-speaker experience that you'll find only in the premium segment.

Stage 360 has the latest version of Dolby Atmos - Dolby Atmos 5.1.2 It is perhaps the first time that a soundbar in the affordable segment has the latest Dolby Atmos technology.

"Creative Stage 360 soundbar is also one of the most affordable Dolby Atmos-enabled soundbars you'll find in the market, making it the perfect all-in-one home audio upgrade," a Creative Technology executive in India said.

The soundbar's Dolby Atmos technology delivers an immersive and realistic cinema-like experience at home without placing speakers on the ceiling or in the middle of your room.

"With Stage 360, you get to experience realistic height and spatial elements with simulated three-dimensional sound intensity," the Creative Technology representative says, adding, "The Dolby Atmos technology has the ability to deliver precise positional audio for lifelike sound portrayals, from a Cheyenne attack helicopter hovering over a battlefield in a war movie to intense rain pounding against the roofs of a quiet suburban town in a creepy, horror film."

Stage 360 also brings various wired and wireless connectivity options, including Bluetooth® 5.0, the latest version of Bluetooth, which offers faster, more reliable and power-efficient connections. Faster Bluetooth allows users to stay connected to the soundbar while they are in a different part of the house, without the need to use wires.

The soundbar also provides other connectivity options like HDMI ARC, HDMI 2.0 x 2 and Optical-in to reduce the clutter of wires in your living room.


"You can easily set up the soundbar with a single HDMI cable connected straight to your TV's HDMI ARC port, allowing you to reduce cable clutter, and at the same time, complement your living space setup with its refined design and solid build under your TV," Creative says.

"You get easy accessibility and control with the help of our all-new, redesigned IR remote control for quicker access to source switching, volume adjustments, as well as sound mode selection, from Movie, Music, Night, to Wide mode, to further enhance your home entertainment experience," a company executive in India told the publication.

Moreover, the soundbar allows you to stream content directly from platforms such as Netflix, Amazon Prime, Apple TV+ , Disney+, Hotstar, SonyLIV, and HBO Max, among others.

Best In Class Aesthetics

When you buy a new piece of sound equipment, the only other thing you check apart from performance is aesthetics. The question a lot of people have is if the soundbar will go along with the existing equipment I have, but you don't have to worry about this part with Stage 360.

"We are heavily invested in aesthetics, which is essential for us as a company. We also believe in investing in product design and research and development. We've always thought of products as art and technology projects, with technology and art forming essential elements. It's not just about ensuring that the technology is effective but also about creating a beautiful product that people will want to use," Creative Technology says.

Technical Specifications

At only 56.5 cm/22.2" wide, Stage 360 does not take much valuable space on your TV cabinet. The soundbar comes with a tower-sized subwoofer and has dual sound placement features.

"Dual sound placement allows you to optimize your listening experience regardless of distance with Creative Stage 360's dual sound placement features. Select near-field placement for setup distance within 3 ft/1m from your seat placement, such as a desk, or switch to far-field placement via the IR remote control if your setup is beyond 3 ft/1m," Creative explains.

Stage 360's subwoofer performs exceptionally well with its 60W RMS power output.

"With great power comes better audio immersion," a Creative executive says, adding, "Custom-tuned racetrack drivers, along with a dedicated long-throw subwoofer optimized with a high excursion driver, as well as a total peak power output of up to 240W RMS, further boost your overall entertainment experience while achieving deeper bass output."

Living up to the legacy

Founded in 1981 by Singapore-based innovator and billionaire Sim Wong Hoo, Creative technology is credited with developing several breakthrough technologies in the sound entertainment sector, including the revolutionary Sound Blaster sound card in the late 1980s, when personal computers did not have sound.

The company has recently developed Super X-Fi® Headphone Holography technology, which creates a custom audio profile using artificial intelligence. Creative Technology's SXFI CARRIER, which is also available in India now, comes equipped with Super X-Fi® Headphone Holography, Dolby and Creative collaboration. It delivers the same quality and experience as the legendary 15.2 Sonic Carrier but at a much lower price.

The company continues to set new records with Stage 360. Tech Advisor recently named it 'one of the best budget soundbars', and Cowcotland has awarded it the prestigious Silver award.

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