Cristiano Ronaldo Joins Dreame As Global Ambassador For Smart Home Ecosystem

Cristiano Ronaldo is becoming the global face of Dreame Technology, as the Chinese smart home brand launches its "Dreame to Win" campaign. The agreement makes Ronaldo ambassador for Dreame's entire product line, from cleaning gadgets to large appliances, as the company steps up efforts to build trust and visibility in international markets beyond China.

Dreame plans to use Ronaldo's profile across Europe, the Middle East, Asia and Latin America to reach households that may not yet recognise the brand. By linking Ronaldo with its full smart home range, Dreame signals that it is targeting long-term global recognition instead of a one-off product push or short campaign.

Dreame Smart Home Ecosystem

The collaboration covers Dreame's full ecosystem of home devices, including robotic vacuums, kitchen tools and personal care products. These sit alongside larger household appliances powered by AI-based systems and high-speed motors, which Dreame hopes will stand out in a crowded sector dominated by long-established manufacturers.

Brand Ambitions

Dreame has been scaling its presence overseas during recent years, moving from a domestic Chinese player towards a wider footprint. The company has leaned on intelligent hardware and advanced motors, but executives appear increasingly aware that global recognition also depends on emotional links with customers, not only on specifications and engineering features.

Dreame's global leadership stresses that the partnership is part of a wider strategy rather than routine advertising. The aim is to connect Ronaldo with the full smart home ecosystem as the brand moves deeper into overseas markets, where reliability, identity and customer awareness weigh as heavily as technical capabilities or price points.

"I am always looking for partners who share my drive for excellence and my commitment to hard work. Dreame is a brand that innovates and delivers top-tier performance, making life easier and better. I am excited to join the Dreame family and support their mission to lead the global market," said Cristiano Ronaldo.

Business Strategy

The partnership reflects Cristiano Ronaldo’s growing business interests beyond football, spanning hospitality, fashion, wellness, and technology investments. Reports linked to his recent Al Nassr contract extension estimate his net worth at around $1.4 billion, supported by endorsements and global ventures.

Dreame’s global president, Colm Chang, described the collaboration as more than a sponsorship, calling it a long-term alliance between a technology brand and a global sports icon. He said Ronaldo’s focus and pursuit of excellence align with Dreame’s vision of advancing intelligent technology for households worldwide.

The deal also highlights how Chinese technology firms are increasingly using sports celebrities to strengthen their global image. Dreame executives said the partnership aims to connect innovation, discipline, and high-performance technology with everyday living.

For Ronaldo, the agreement further expands his commercial portfolio, while Dreame gains global visibility as it competes with established appliance brands in the smart home market.