Facebook requires no general introduction. Considering the fact that you are product of the current generation, Facebook is the least uncommon thing that's around. While the company is news for several different reasons all the time time, the latest one involves a revamp of its current privacy policies.
As reports have suggested, Facebook is, indeed, once again trying to simplify its privacy policy. And this is being done mostly to address criticisms that it's too complex and lengthy for the average user to handle.
Facebook has already proposed a few changes to its terms, data policy and cookie policy, with the company also open to public opinion on the same. Apparently, the company is accepting suggestions and questions regarding the same until November 20, before issuing the final draft.
But what are the finer points that are to be taken into account from these recent changes? We take a look at the 5 key points from the entire paradigm shift.
Offline Information
With the new policies coming into action, expect Facebook to collect your information even when you aren't online. The site will collect information about your activities when you're off Facebook. And this holds true for all the apps for which you use your Facebook credentials to log into. In accordance with the policies, WhatsApp and Instagram will also do the same.
Big Brother is Watching You
Facebook, with the new policies, is also authorized to keep eyes on you all the time. "We collect the content and other information you provide when you use our Services, including when you sign up for an account, create or share, and message or communicate with others," Facebook explains.
Location
It is important to note that according to both the old and the new policy, the company can now access your location information based on your smartphone's GPS information. The new policy also points out that Bluetooth and Wi-Fi signals can reveal device locations.
Online Shopping
With the new Facebook policies up and running, users need not leave their official pages to buy things. Rather, Facebook is testing a tool that will allow people to buy stuff directly from the site. And if you comply, Facebook will collect all information about the transaction, including your credit card number and billing and shipping address.
Preference Ads
In case you are all guns blazing about targeting, companies whose websites you visit off Facebook can also show you their ads on Facebook. Also note that all the information it requires will come from browser cookies.