Facebook has recently rolled out a new app which allows a user to access Facebook Analytics on iOS or Android smartphone. As per the description on the Play Store listing, the app enables a user to keep a close watch on their growth, engagement and conversation efforts. The users will be able to view "key metrics and reports, check automated insights, and receive notifications when the changes happen".
The report further suggests that the app will complement Facebook's Pages Manager and Ad Manager. However, unlike the other two which are limited to pages and ads, the Facebook Analytics app will help the businesses to track their app, websites, bots along with event source groups.
Further, by using the application, the businesses will further be able to create a custom mobile view of the metrics on which they want to stay updated on including revenue, demographics, retention and also active users.
The Facebook Analytics app gets its data from Facebook's web Analytical Suite. The web Analytical suite allows the users to have a look at their funnels, cohorts and segments on which they have created the web platform. Apart from this some of the businesses will also be able to see automated notifications and insights when any irregularities are found in the data. Further, the Facebook Analytics app is available for both Android and iOS devices. That said about the Facebook Analytics, interested users can download it from the app store on Apple devices and PlayStore on Android devices.
Also, in one of our articles related to Facebook we have covered that, Facebook's F8 developer conference is being held in San Jose, California this year. Following the F8 developer conference, Facebook has announced a number of new initiatives and have also proposed various changes to the way it operates its various social media platforms.This includes Facebook but also Instagram and WhatsApp. With the latest scandal Cambridge Analytica which affected the social media giant and is still an ongoing issue for the company, many of the changes that are proposed relate to data-privacy as well as the way third-party apps and services on Facebook can access the user-data. Read the complete story here.