Amazon looking to Indianize Kindle e-readers for local market

By Super

Amazon has reportedly gone off to a good start with its e-reader, Kindle, after its launch in India. The company is now looking for ways to reduce prices and customize the tablets for the Indian readers according to David Limp, who heads the company's Kindle division.

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Amazon looking to Indianize Kindle e-readers for local market


The company is thinking in the right direction as almost all products that enter India have to be customized to meet the unique needs of our local populace. Everyone from McDonalds to Mercedes has followed this mantra to make the most of the tremendous sales volumes that the country has to offer.

"Yes, we are talking to Indian publishers, but, more importantly, we're trying to learn the intricacies of this market. In Japan, for instance, Manga comics is an important category for reading. Once we optimised for that, we saw success... we're looking for an equivalent of that in India," said Limp, to The Hindu.

He also added that India's reading habits are different from most other markets, "Look at the mass transit system here ... commuters are doing everything on it except reading! And, if even if they read, it's a physical newspaper. Its still Day 1 for us in India, we have a lot to do."

The cheapest Amazon Kindle costs Rs.6000. It has an e-ink black and white screen that has Wi-Fi capabilities and the capacity hold up to 1,400 books. Also, it is worth noting that the e-ink technology is the closest that you will ever get to achieving a book-like reading experience on a tablet. At 10,999, you can pick up the Kindle Paperwhite, which has a high contrast back lit screen, Wi-FI, and an 8 day battery life. Move up to Rs.13,999 and you can pick up the Kindle Paperwhite 3G, which as per its name, has 3G capabilities apart from all the other features shared by its cheaper siblings. All three e-readers allow you to access the massive Amazon Book collection off the Internet so that you can buy any of your favorite titles.


While the above slates are geared towards reading, Amazon has two more Kindle Fire slates which run on Android operating systems. They've been poised to compete against the likes of Apple's iPads and Google's Nexus tablets.

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