India’s Tablet Market Shrinks 32% in the First Half of 2025: IDC Report

India's tablet market saw a significant decline in the first half of 2025, with shipments dropping to 2.15 million units, marking a 32.2% decrease compared to the previous year. According to IDC's Worldwide Quarterly Personal Computing Device Tracker, while detachable tablets grew by 18.9%, slate tablets fell sharply by 44.4%, affecting overall sales. The downturn was more pronounced in the second quarter, with shipments down by 42.1% following an 18.4% drop in the first quarter.

The consumer segment of India's tablet market showed resilience, growing by 20.5% year-over-year during this period. This growth was driven by aggressive vendor strategies and consistent demand across various sales channels, including e-commerce platforms and retail stores. Seasonal promotions like Amazon Prime Day and Back-to-School campaigns further boosted consumer interest and conversions.

Commercial Segment Challenges

The commercial segment faced a steep decline of 61.7% year-over-year, primarily due to a significant drop in education and enterprise segments by 66.7% and 26.2%, respectively. Factors such as postponed education tenders, cost-cutting measures among small and medium businesses (SMBs), and limited refresh cycles within large enterprises contributed to this downturn.

Market Players' Performance

Samsung retained its leading position in India's tablet market during the first half of 2025, capturing a substantial 41.3% market share overall. The brand led both commercial (47.9%) and consumer (37.6%) segments, driven by public sector education projects and an aggressive push in online channels. In the second quarter, Samsung continued its dominance with a 40.8% share of the total market.

Lenovo secured second place with a 12.3% overall market share, performing well in both SMB and enterprise spaces within the commercial segment. The brand also gained traction in the consumer segment through e-tailer channels, capturing a 13% share of the total market in the second quarter.

Apple ranked third with an overall market share of 11.8%. The company maintained a strong presence in the consumer segment with a 14.4% share, bolstered by new iPad models and student discount programs. In the commercial segment, Apple's share increased to 7.3%, reaching over 20% in the enterprise space during the second quarter.

Xiaomi followed closely with an overall market share of 11.4%. The brand's consumer segment experienced robust growth of 28.5% year-over-year due to its affordable and user-friendly tablet offerings launched in 2025. Xiaomi maintained momentum into the second quarter with a 12.2% share of the total market.

Acer held fifth place with a market share of 9.1%, despite facing a significant year-over-year decline of 73.1%. This sharp decrease was mainly due to cancellations of education deals and reduced enterprise demand, yet Acer managed to maintain a steady presence with a 9.4% share in the second quarter.

The Indian tablet market is experiencing varied trends across different segments as it navigates challenges like reduced government-funded programs impacting commercial shipments while witnessing growth driven by strategic vendor actions in consumer markets.

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