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According to the new report by intelligence firm CMR India, the shipment of Tablet PCs saw a dip of 11 percent over the previous quarter in India -- with just 0.68 million shipments in the second quarter of 2017.
The report said that Market recorded 29 percent YOY decline for the quarter, however, Datawind continues to be the leader during 2Q CY2017, with 27 percent market share, iBall at second with 16 percent market share followed by Lenovo & Samsung with 14 percent market share each.
"Just like the smartphone market is moving towards 4G, we can see the same trend in the Tablet market. The demand for SIM-enabled devices will continue to grow, while WiFi-enabled devices will continue to see demand from the student community," said Menka Kumari, Analyst at CMR India.
The report also pointed out that, the smartphones have eroded the tablet market because smartphones are the primary devices with big screens, high mega pixel camera and many other attractive features for the users. On the other hand, tablet market share is declining due to their bulky weight and higher prices.
The report further revealed that 4G, 2G, and WiFi-based tablets witnessed the sequential increase of 8 per cent, 17 percent and 21 percent, respectively, in the second quarter of a current year in terms of unit shipments.
Whereas, 3G-based tablets witnessed a sharp decline of 19 percent during the same period over to previous quarter in terms of unit shipments and android continued to remain the preferred OS choice with 90 percent market share while iOS market share remained steady at 10 percent.
CMR also expects that phablets will be the next wave in the country and will eat out the market share of tablets as they have latest technologies like 3D life tab, pocket tab etc. and are launched at extremely low prices. Besides phablets, Graphic tablets, slate tablets, and detachable tablets have the potential to attract new customers and therefore can pull up the whole tablet market if the companies plan to come up with creative marketing strategies (ATL and BTL activities), impressive channel and retail strategies to capture the market.