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Reliance Jio has set an example for all the telecom operators in India by achieving a remarkable growth in the Indian telecom industry. At the launch of its services back in 2016, the company has offered free data and voice calls to all its subscribers for the first three months and later extended the offer for more three months. Along with the data and voice calls Jio has also provided free access to Jio Apps.
But it seems that free access is going to switch to a freemium model. With a freemium model, customers are going to be offered basic features or you can say certain content on the platform for free. While some premium content will be chargeable. In order to get access to the premium content customers to need to pay a certain amount.
Reliance Jio was meant to offer free services to its customers that work for at least three months. The mobile plans are soo steep that the rival brands like Vodafone and Airtel are forced to low down their tariff to hold their customer base. The rival brands like Vodafone and Idea also joined hands to take on Jio's plans.
"Identifying content that users are willing to pay for combined with business models and a user experience that resonates with target customer segments will be critical for successful monetization," BGR quoted Strategy Analyst in a report.
However, it's not been clear that what Reliance Jio plans to offer for free and which content will be charged by the telco. It seems this is going to be difficult for Jio to convince its customers to pay for the content.
Recently Jio has merged with music service JioMusic with Saavn to create a new music entity. However, both the platform will work independently. This is going to interesting to see how Reliance Jio will differentiate its free services or you can say content with the paid ones.