Incubated at IIT Madras, Conzumex was founded by Sai Prasanth (IITM alumnus), Prathyusha (NITW alumnus) and Ajay Yathindra (IITM alumnus) in the year 2015. After two years of bootstrapping, Conzumex has raised $450K in November 2017 in the first round of funding from Keiretsu Angel Group, other lead angel groups, and individual HNIs. The company is presently working on their second product Muse, expected to globally launch very soon. Muse is a hybrid smartwatch and is being built around an "Internet of YOU" platform, which is an amalgamation of smart devices, AI, and exergaming. The AI platform is a personal assistant that provides services in fitness, food and personal finance.