onsumer durables major Panasonic India, today announced its entry in the OLED TV segment. The new OLED line up comes in 55 inch FZ950 series and 65-inch FZ1000 series with starting price of Rs. 2,99,000. In addition, Panasonic also launched 11 models of 4K LED TV priced at Rs. 65,000 onwards. While Panasonic's new 4K range is equipped with 550 units Super Bright panel, HDR1000. It also has the picture quality by Digitally Enhanced Local Dimming of the LED backlighting and combines fine control of the physical backlight operation with additional processing to deliver better localization of black levels.