IPL 2018: HP teams up with RCB as principal sponsor

By: Gizbot Video Team
Published : March 29, 2018, 11:28

HP Inc. India today announced its partnership with Royal Challengers Bangalore (RCB) for the upcoming T20 season. In an effort to better engage with millennials, HP will be the principal sponsor of the highly popular cricket team, led by youth icon and cricketing legend, Virat Kohli. Through the partnership, HP will occupy the commercial space on the front of the RCB playing jersey. With this partnership, HP aims to connect with millions of consumers across India as the leading technology provider. As part of the collaboration, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions & activations led by RCB team and management. Further, RCB players will be visible in HP led promotions/ activations.To further amplify the association, HP is also introducing special promotional offers for PC and Print consumers. HP will also enable opportunities for tech-savvy cricket fans to meet RCB’s star performers including Virat Kohli, Brendan McCullum and AB de Villiers. Addtionally, RCB players will also be seen endorsing HP products in a TV commercial.Commenting on the partnership Neelima Burra, Country Marketing Director, HP Inc. India. said, “As brands, both HP and RCB stand for leadership, trust, performance, versatility and resilience and we are excited to partner with Royal Challengers Bangalore. We are continuously looking for avenues to engage with our consumers. We believe our association with RCB will help us strengthen our engagement with the millennials in India and bring the world of cricket and technology on a single platform.”

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