Apple Watch claims more than 50% of market share of smartwatches in 2015

By Sudhiir

The Apple Watch was launched in April 2015 - constituted more than 50% of the smartwatch shipments last year, says a new market research report conducted by Juniper Research.

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Samsung Gear S2, a Tizen based Smartwatch was released by Samsung. The Samsung Gear S2 was launched in November was received well by smartwatch lovers. However, the sales of the Samsung Gear S2 did not do well in numbers. The Research report that was compiled by Juniper Research says that Android Wear account for less than 10 percent of shipments in 2015. This goes to show that the market share of Android Wear was less than 10 percent in 2015.

Apple Watch claims more than 50% of smartwatch market share in 2015
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The market for wearables and smartwatches is driven by cheaper products that are not very high on functionality. However, products like the the Apple watch are made for a different marker. Smartwatches from smaller players too are selling well.

However, new players in the market means that there will be many smartwatches and thereby the wearables segment will become a crowded one. According to the report, this will also lead to customisation of watches and price segmentation.

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The smartwatch is now a category waiting for a market,' remarked research author James Moar. 'Newer devices have offered more polished looks and subtly different functions, but no large changes in device capabilities or usage. With smartwatch functions established, it is now up to consumers to decide if they want them, and not technology companies providing more reasons'


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