Google Embraces Screenless Fitness Tracking Trend with the Launch of Fitbit Air: Aims to Challenge Whoop

Google has unveiled Fitbit Air, a screenless fitness tracker that takes on the Whoop band and similar rivals. The device costs $99.99 in the US, is compatible with Android and iOS, and is already open for pre-orders with a three-month Google Health Premium trial included.

Alongside the standard model, Google is offering a Google Fitbit Air Special Edition created with NBA superstar Stephen Curry. This version will sell for $129.99 when it becomes available on May 26. Replacement bands start at $34.99, giving users several customisation choices at launch.

Fitbit Air Subscription Options and Google Health Premium

Unlike the Whoop band, Fitbit Air does not require an ongoing subscription for basic use. However, Google is promoting Google Health Premium, previously called Fitbit Premium, as a paid add-on at $9.99 per month or $99 per year, with deeper insights and extra analytics.

Google Health Premium access is also bundled with Google AI Pro and AI Ultra subscriptions, extending its reach across the Google ecosystem. Every Fitbit Air purchase includes a three-month trial of this service, allowing new users to test the extra health and fitness features before deciding on continued payment.

Fitbit Air Health Tracking Features and Google Health App

Fitbit Air provides round-the-clock heart rate tracking and monitors heart rhythm, with Afib alerts when needed. It supports SpO2 readings, resting heart rate, heart rate variability, sleep stages and sleep duration, and Google notes that the tracker measures these and "and more" for users watching long-term health patterns.

The device automatically recognises common activities and logs them without manual input. Google states this auto-detection improves with continued use and becomes tailored to individual patterns. Fitbit Air connects to the new Google Health app, which is set to replace the Fitbit app and later the Google Fit app as well.

Fitbit Air Battery, Charging and Band Choices

Google claims Fitbit Air can last for up to a week on a single charge, depending on usage. The tracker supports fast charging, with Google saying five minutes on the charger can deliver "a full day of power", which should help those who forget to charge overnight.

Fitbit Air features quick-release lugs so bands can be swapped in seconds. The Performance Loop band uses recycled materials and offers micro-adjustability for a flexible, breathable fit. A silicone Active Band is sweat-proof with a ribbed pattern that, Google says, "adds sporty flair" for workouts and casual wear.

For those wanting a more jewellery-like look, Google offers an "Elevated Modern Band" that "transforms your device from a fitness tracker into a fashionable bracelet". Together with the Stephen Curry Special Edition and the range of replacement bands, Fitbit Air aims to cover both fitness tracking needs and everyday style preferences.